Dear Readers,
Welcome to the ‘Author Spotlight – an author branding page’. This features invites entries / expression of interests from the authors for branding them on this blog.
This is a kind of author profile page that will contain author related information. The information will include but not limited to author bio, interets, books, etc. alongwith a image.
Interested authors may contact me at priyanka.bat@gmail.com for requesting more information.
A new book by Sterling Publishers, Smart Leadership: Lessons for Leaders is authored not for the leaders of the past, but for the leaders of the future.
It is rightly said that wise people learn from the experiences of others whereas foolish people learn by their own experiences. This book helps you become a wise person by learning from the experiences of others.
It is packed with the case studies of various international leaders such as Peter Drucker, Marshall Goldsmith, Frances Hesselbein, Florence Nightingale, Barack Obama, and Steve Jobs.
It is a “short-term course” on leadership meant for those who lead a hectic life but want to excel as smart leaders. The book will make valuable contributions to enhance your leadership qualities and effectiveness. It is useful to leaders from various fields working at different levels including entrepreneurs, educators, and life-long learners.
Ordering Information:
Price: Rs. 200/-
Page : 160
ISBN: 978-81-207-7415-5
About the the Author
Professor M. S. Rao is a recognized as one of the world’s leading leadership educators, authors, speakers, coaches, and consultants. He has more than three decades of experience in leadership development and conducts training programmes for various corporate and educational institutions.
He is a success coach and motivational speaker, and delivers guest lectures from time to time. He is specialist in Soft Leadership. His areas of interest include Leadership, Learning and Development , and Soft Skills.
Prof. Rao is the founder of MSR Leadership Consultants, India. He is the author of 13 books. He has published more than 250 papers and articles in international publications. He is an Advisor on the Board of Global Leadership Awards committee – Malaysia, and was an honoured judge for Global
Leadership Awards – 2011 and 2012.
He is an Editorial Advisory Board Member for various prestigious international journals including Development and Learning in Organisations and Industrial and Commercial Training of Emerald Journals, U.K. and International Journal of Business Administration, Canada.
He is ranked No.1 amongst professional speakers in the country today.
Dear Readers,
I feel happy to share with you all that today, one of my article has been published at ‘WOW – Women on writing’ blog. This is a blog promoting women writers, internationally.
Please, continue reading.
Friday Speak Out!: 10 years – A journey, guest post by Priyanka Batra Harjai
Around 10 years ago was my first year as a working professional, first year of landing into the corporate sector. To start with, I got my first job offer as a “University Coordinator” with a study centre. During this time, I had:
- No work experience
- No industry / corporate sector understanding
- No skill in which I could rate myself as an expert or say even as a novice
- Faith in me
- Enthusiasm to explore myself
Laden with all these fruits in the basket, I, like anybody else, started enjoying my share of pancakes and cherries. During this phase, I undertook some projects that went successful. Supplemented with some very frustrating inefficiencies, (at times) I almost got baffled up, being a working professional.
Then the time came, when I had to decide that this was not me. Something latent was hiding in my mind that had to come out. It had to be something more than merely coordination and I decided to move on.
In my quest of something more, I landed into an organization, which was providing outsourcing solutions, as an “Internet Researcher.” This time I learnt that ‘we’, as working professionals, should aim for implementing the positive aspects of our experiences in the services that we deliver.
Progressing on these values learnt and the skills acquired, I was promoted to “Team Leader” designation–my first experience of being the part of the middle management. I still remember the day when I got my first promotion letter in my hand.
Then life took its turn and I had to leave that organization. This time, an internet-marketing firm called me. I joined and my career flew to new heights. This was a stint, in which I actually got a sense of self-actualization! I started working from an ‘executive-level’ position and went to ‘senior-level’ position–‘Project Manager.’ The responsibilities entrusted on me filled me with a new wave of enthusiasm and self-confidence, which outpoured in the shape of successfully executed projects by me.
However, this was not all; there was something more still lying hidden in the folds of my journey, called life. The folds got unfolded; this time I joined an academic publisher in the capacity of ‘Manager – Marketing & P.R.’ This opportunity added new dimensions to my professional life. Working there, I learnt about new avenues, my areas of improvements and much more. Then was the much-awaited development of my life–‘My Marriage.’
On getting married, I made plans to push my horizons to new heights. I started taking ‘freelance content writing’ and ‘magazine consulting’ opportunities. At present, I have handful of projects in-hand. I thank from the bottom of my heart, my husband, who is always there to support me and to infuse an electrifying energy in me.
Today, looking straight into the eyes of future, I stand upfront to face, what my life has to offer– a new destination or a new milestone ahead. Now, I have launched this blog of mine entitled – Books News India with an idea to promote press releases from Indian publishers, authors and book sellers.
You read the original post: here
Please send in your feedback on the same.
Dear Readers,
My newest article got published in a leading book publishing trade magazine latest issue. I am re-publishing it here:
Are you a start-up publisher, looking forward to increase your sales but have limited budget? Do you know that there are certain no-cost or low cost marketing strategies that may help publishers like you, to increase book sales with limited budget constraints?
Dear publisher, be prepared to explore marketing with a fresh perspective, as the next few paragraphs unveil the 10 marketing Bs in the business of publishing.
It is a well-known fact that you, the publishers, are the backbone of the publishing industry. Publishers are known for earning respect and recognition for the sponsored authors. Readers, the primary target of the publishing industry recognise the author but innocently under-rate the publisher’s hard work. Not limiting to this, the unpublished authors complain of manuscript rejections while the published authors stand dissatisfied with the marketing and distribution efforts poured in and decide to make a shift to another publisher for more vigorous marketing initiatives.
The no-cost or low-cost marketing tips for publishers (especially small ones), as discussed below, will attract more authors and boost up existing book sales:
- Backup: You should be able to provide the author with the backup for making a plunge in the industry every time. This is so because you understand the industry and influencers much better. Let them focus on their expertise, which is writing and you remain focused to yours, which is publishing.
- Bordering content: Work out appealing designs and layouts because this makes stand apart in the crowd. Presenting words in a printed form using readable fonts, eye-catching images and defining borders, beautifies the books, further. Grab reader’s attention with defined presentation and experience how they will not like to part away from the book.
- Blurbs: Include blurbs on the cover images. The blurbs entice the readers towards the book and helps in convincing them to pick up the book and check the contents. It preconditions the prospect to buy the book and thus enhances sales.
- Back cover: While limiting the printing expenditure, you can think of printing additional cover pages (including front and back cover both). They will serve as a complete book marketing kit within themselves. Back cover explains the content highlights, author bio, ordering information and publishers details along with an appealing cover image, what more could anyone ask for after this. You need not send complete book for every marketing exercise. Send the complete book only if the prospect or the influencer shows interest on receipt of the cover page.
- Budget: As you are having limited budget, it will be good if you plan different budget sheets beforehand. You can work on the sheet that suits the author’s marketing plans and at the same time is easy on your pocket too.
- Bombard: Do not bombard the media with long and boring words-laden book related press releases. Provide them with news connecting with book contents. Include the book excerpt, if possible. Note that a book is not news by itself.
- Buzz: While drafting a press release, include quotes from the main active personnel involved in the book development such as publishing house officials and the author itself. Sadly, a press release without quotes gives an impression of a business document and sometimes a research paper that is stuffed with data. Most importantly, the writing has to be in a reporting style format.
- Being online: Work on providing your authors with author portals on corporate website. This will not only attract additional traffic to your website but increase conversions also. Developing online software can also provide a common platform to both of you for coordinating book development procedures and monitoring the book sales as well.
- Book Trailers: Video marketing is the latest happening marketing exercise in the publishing world. Construct a video promotion channel exclusively for your publishing house, on video marketing websites on internet. Upload informational and inquisitive book video trailers for spreading a word through this viral channel. Surprisingly, you can make the book trailers, easily, without much ado and technical video making expertise.
- Business Cards: The influential power of business cards is unsurpassed in the publishing world. In addition to the basic corporate information, try to include all the brand names or the brand logos or best sellers on the other side of the business card. Exchange and drop business cards wherever you have a possibility to spot or discover a hidden talent.
These were the 10 Bs of marketing in the business of publishing. Although, there are more marketing strategies in addition to these, that can serve to increase sales and add-on to credibility to any publication house, these 10 marketing tips will definitely help in giving a head start to publishing business.
Friends, in my opinion, having being in this industry, no publishing house can survive without the interests of writers or authors in the publishing house itself. Although, some experts advocate that writers need the publishers much more than the publishers need the writers. Nevertheless, with the advent of e-book publishing and varied online marketing and distribution channels, the seats are interchanged. If you will not market the author, somebody else will.
Therefore, it is high time when you should revisit your plans and strategies to include authors as well for mutual benefits. The irony is that the reader is purchasing your book because of the author and his work and not because it is printed and published by you.
As the debate continues, reconnect with your authors and rejoice with new milestones….
The original article appears here.
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This is to announce the second edition of Publishing Next, the conference on the “future of publishing“. We have lined up a strong list of speakers and have planned a packed session consisting of panel discussions, workshops and insight talks.
Date: Septemeber 14 and September 15, 2012
Venue: State Central Library, Goa (India).
Conference Highlights:
- There will be panel discussions on how to get children and young adults to read, the state of Indian language and academic publishing and the steps that can be taken to encourage new authors and publishers.
- There will also be workshops on how to self-publish, how to measure the ROI on digital investments, how to work with online retailers and how to develop books for the mobile platforms.
- For the first time, there will also be a workshop on future printing technologies thus facilitating communication between printers and publishers.
- There will be insight talks by senior members of the Indian publishing industry, such as Ashish Goel (formerly ACK), R Sundar Rajan (Just Books), Ganesh Devy (Bhasha Research Centre) and Badri Seshadri (New Horizon Media).
Honorable participating Speakers:
- Pratham Books
- Hippocampus
- Hachette India
- Penguin India
- Karadi Tales
- Indiaplaza.com
- Springer India
- New Horizon Media
- Duckbill and many others
Who should attend
- Publishers (in all Indian languages)
- Authors
- Editors
- Self-publishing Authors
- Illustrators
- Digital Content Creators and disseminators
- Booksellers and Distributors
- Book Marketers
- Content Curators
- Academia
- Bloggers
Registrations are now open.
Fore more details: visit http://www.publishing-next.com/pn-12/schedule/
or email at contactus@publishing-next.com or call at 094226 85530
Dear readers,
First of all, I would like to thank you all for your kind support and enthusiasm shown w.r.t the blog. I am really greatful to the visitors, readers and the followers for accepting the blog in good lights.
I promise to provide you with a nice and interesting experience with every visit to the blog. As promised earlier, I am making an expansion in my blog, starting from this week.
The expansion feature entails inviting guest posts from the authors and publishers. Publishers, can see this expansion as a marketing exercise for promoting your books, events and the organization as well, whereas, the authors can see this exercise as a self-promotion or say, a self-branding exercise.
Please send an e-mail confirming your interests and send the topic / title that you would like to cover in the post. At present, I do not have any strict guidelines / restrictions but I would be happy to receive the posts that are related to the blog theme only.
You can consider options such as book releases, book events, authors personal experiences, book signings events, and more. Please feel free to send in your suggestions, I do not mind expanding the list as far as it is in mutual interests to both of us.
Please direct your queries / suggestions / feedback to priyanka.bat@gmail.com.
