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A new book by Dreamtech Press, Customer Relationship Management is authored to serve the students of mainstream management courses and allied programs.

The book covers the topics, such as Concepts of CRM, Types of CRM, Benefits of CRM, Concept of Relationship Management, Concept of Relationship Marketing and Managing a CRM project. It also covers some topics related to role of CRM in Management like: E CRM, Role of CRM in HR, Role of CRM in Service sector, CRM in rural marketing, etc.

In a reader friendly language, the topics of the book flow from micro to macro level maintaining the balance between theory and practice. And it’s also meets the requirements of students pursuing MBA, PGDM, BBA, and allied disciplines. Entrepreneurs and professionals will also find this book useful.

The book entitled Customer Relationship Management aims to help managers in establishing successful customer relationships. The concise and accessible style of the book is suitable for business professionals and students pursuing management courses. The book effectively blends together the theoretical and practical concepts of CRM that help readers to achieve a thorough understanding of the subject matter. The book also contains real-life examples and case studies to provide readers with a glimpse of the actual market environment. Moreover, a summary and learning exercise are supplemented at the end of each chapter to reinforce the concepts.

Dr. Jaspreet Kaur Bhasin is currently working as Associate Professor at New Era Institute of Professional Studies. She has also been teaching in business schools like Amity Business School, IITM (GGS University), etc. Dr. Bhasin has also been associated with the marketing teams of companies like Parle Agro Pvt. Ltd.

She has been actively involved in corporate training in marketing and business communication in renowned companies like JKT, Noida. The author is an Accredited Management teacher from AIMA and has published many articles in well-known AIMA journals and magazines like Business and Management Chronicle. The author has presented about 20 research papers in reputed institutions like IIMs, IITs, Apeejay School of Management, etc.

The proficient team at Kogent Learning Solutions Inc. and Dreamtech Press has seized the market of management books bringing excellent content in management education to the fore. The team is committed to excellence— excellence in quality of content, excellence in the dedication of its authors and editors, excellence in the attention to detail, and excellence in understanding the needs of its readers.

Customer Relationship Management by Dreamtech Press

Customer Relationship Management by Dreamtech Press


    Price: INR. 399/-W/CD
    Pages: 464
    ISBN: 978-93-5004-454-4
   Author(s): Jaspreet Kaur Bhasin and KLSI