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About the Book:

The advent of Internet has been a significant game-changer for our generation.  Mouse Charmers are a new breed of entrepreneurs in emerging India powered by The Mouse Charmersthe Internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. Some of them have already achieved success where they can be called iconic and inspiring while others have powerful ideas that put them on the same path.

Anuradha Goyal tells the stories of twelve of these digital entrepreneurs in three key areas: commerce, content and connectors.  She examines how they started out, the innovations and technologies involved, their business models, and unique marketing strategies. Inspiring and insightful, The Mouse Charmers is an essential guide for aspiring digital entrepreneurs.

Featuring:

Flipkart * MakeMyTrip * Big Basket * CaratLane * Zomato * Games2Win * ImagesBazaar * Chai with Lakshmi * shaadi.com * RangDe * CommonFloor * IndiBlogger

The book is priced at just INR 299/- only.

For Random House India: Caroline Newbury on cnewbury@randomhouse.co.in, +91 9953070129

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