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SALES – The quizzical 5 lettered word, not many people harbour a positive attitude towards the ones associated with this The Sales Roomphenomenon. Be it a sales call or a salesperson, a negatively irritating aroma prevails as soon as someone deciphers this eclipsed word.

Nevertheless, there are certain norms accepted within society as a misconception and then, there comes a time, when such misconceptions need to be torn apart and behead towards constructing new realms. The book – The Sales Room by R.T. Manu Ramesh is one such initiative.

The book helps you peek inside the psyche of a sales man and understand his persona. Obviously, having said this, all sales people are not ‘all shit’. They are also living and human beings with a body and a brain (and of-course, other vital organs, which are a proof of them belonging to human species).

The story is about a re-recruited field representative, Rajesh Iyer who rejoins his old organisation, with a hope of securing a better future full of opportunities. Ironically, he is bound to quit, one more time! Why? The answer is not as straight as the question, itself is. There is more to be learnt and derived in and around this man, before the actual reason unveils.

As soon as you set out to your field visit with this lad, you are introduced to job environment, job security and job prospects, with altogether a different perspective.

Before you start reading the book, my advice is, just unlearn what you already learnt about sales and related functions and responsibilities, then learn afresh as you read the book and visit – The Sales Room, with him and lastly; unlearn what you just learnt, after completing the book! Why?

This is because this book is a satirical humour about the organizational structure and more precisely the sales department. The author introduces you to his team, his work culture, his working style and to miss – his challenges, as well.

You will be amazed to read that how these people try hard and work to convert ‘leads’ into ‘sales’. Irony is; they are forced (or sometimes guided) to work out-of-the-way, in order to sack a deal and save their ass. But, no strings attached, they know how to face bottlenecks and come out victorious without any serious efforts – after all; they have that ‘S’ factor in them.

The daily life and routine of a sales rep is described aptly. How he is influenced to use his personal contacts, how he is pushed into difficult situations and how he struggles hard to follow his passion admist the mean people surrounding him; people who donot give a damn about the sales funnel, each and every incident is a slap on age-old customs and philosophies of driving business.

The author has used a different , a characteristically different style of writing that you will not find to read, generally. Such a style needs precision in observation and explanation. Undoubtedly, he has nailed it. The descriptions of people and developments is close to reality and easily relateable.

Indeed, a transparent attempt to provide a clarity of vision from – the sales room!

About the Book:

Rajesh Iyer, a young, ambitious salesperson, returns to “The Sales Room” of Oregon Software Technologies after an aborted attempt at getting into a business school in the US, only to notice the metamorphosis of the software start-up which he had earlier been an integral part of. What used to be a rat-infested hole in the midst of a vegetable market is now a swanky, state of the art facility owned by an upcoming Bollywood star. The enthusiastic and compact team firing on all cylinders is replaced by a sclerotic and bureaucratic set up. Sales review meetings, once rife with passionate discussions, are now replete with profanities. The ill tempered angel investor’s scream can be heard all the way from his villa in New York.

Rajesh, now shunted into an innocuous role finds every effort made to alleviate the condition of the demoralized sales team, met with resistance. As revenues dwindle and tempers rise, Rajesh realizes he is running out of time and options. He either toes the CEO, Venky’s line and becomes a party to a sham or quits citing a host of plausible reasons. This hilarious narrative takes the reader from plush corporate boardrooms of Bangalore to the seedy hotels in Delhi as Oregon meanders in search of illusory customer wins. Rajesh meets several interesting characters ranging from the busty Polish graphics designer to the loquacious pimp masquerading as a taxi driver.

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