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Title: What to Say and When to Shut Up
Author: Rakesh Godhwani
Publisher: Random House India
Genre: Self-Help / Business
Communication is a vital characteristic in building up an identity for an individual and a society as well. Since time immemorial the communication and its techniques have found a crucial role in establishing and flourishing of the human establishments. Till date, as the advancements are paving in every aspect of our lifestyles so is the change in the communication techniques. No doubt, with time the influence and importance of communication is also raising to new heights.
As we (especially the learned or say the iterate society) are becoming more dependent to the service sector for dispensing our roles and responsibilities, it becomes evident that proper communication channels are set in for an efficient working system and increased customer satisfaction. This makes having the basic of communication very much clear and imbibed into a person’s psyche and personality. Thus, in order to excel in orating skills we should be clear in our minds with the importance and efficacy of the techniques involved. Having a clear understanding doesn’t requires mugging up the theories and textual content rather it requires clear actionable plan and thorough practice, something on the lines of the author’s latest offering – What to say and when to shut up.
If you consider communication as an important tool in your success (both at professional and societal levels) or you plan to polish your communicating skills more or you wish to become more confident in your strategies, this book is for you.
The author Rakesh Godhwani is a known name in persuasive communication arena. With more than one successful book published in his name, his expertise is nothing to be scrutinized. His experience and expertise is something that you can benefit from by understanding and practicing his techniques. The main highlight of this book is – AEIOU and Xtra E technique. He follows a set format wherein he scrutinizes the given scenarios under these elements.
The best thing is that though, the book (and the author as well) claims it to be beneficial for a professional set up, it is equally effective in societal (or say individual level). More clarity imparts more confidence and increased confidence leads to better communication between the two parties (i.e. speaker and listener). In addition to the description and the analysis, he makes this book an important tool by incorporating practical scenarios and working exercises. The readers (and the teachers / professors) will find it as an useful resource for a long time.
He has not used any unnecessary technical jargons that might be difficult to understand and retain in memory rather, he is put it simple in an engaging style. He shares actual experiences wherever required and this establishes a smooth flow of ideas from the book to the reader’s minds.
The feature that makes this book stand apart in the crowd of similar books from same genre is inclusion of – when to shut up. Yes, though, generally we all advocate the importance of silence but very rarely, we are able to bring it into practice. He touches upon the points where ‘Silence’ is the key and using this ‘key’, he unlocks many opportunities for the readers to identify and grab!
Apart from these points, the format of the book is very much reader friendly. He has used the basic writing elements – paragraphs, bullets, tables and diagrams that are easily understood by working and non-working individual, providing the book with a mass appeal. If students will be benefitted in their prospective jobs, the teachers will get benefitted by making their lectures interesting, if working professionals will learn how to present ideas effectively then the non-working will learn to share their ideas in a professional manner.
Personally speaking, I have represented one of my past employers in the capacity of Communication Manager and thus, I could very easily understand his guiding principles behind the book. I recommend this book to almost everyone who can read and wishes to communicate effectively irrespective of age, qualification, profession or say gender. I wish it had some more examples about the psyche and implementation behind when and how to shut up. J
About the Book
What to Say and When to Shut Up is a useful and interactive book on persuasive communication for corporates, students, entrepreneurs, and anybody who is looking to make a lasting impression on the audience. Through a practical AEIOU Xtra E framework and examples from inspiring leaders like Mahatma Gandhi, Malala Yousafzai, Steve Jobs, Martin Luther King, J.K. Rowling, among others, this book will help you become a persuasive communicator.
Rakesh Godhwani’s invaluable advice includes ways to:
- Motivate audiences to action
- Nail the interview for your dream job
- Make impressive business preparations
- Pitch to investors to raise money
- Sell a product to a client/
- Negotiate a win-win
- Network professionally and socially
- Resolve conflicts
About the Author
Rakesh Godhwani calls himself a nobody. After spending amazing formative years in great organizations in the high-tech space like Wipro, Intel and Qualcomm – doing different roles in sales, product marketing and business development – Rakesh realized that his passion lay in helping others reach their maximum potential and fulfill their dreams.
Rakesh currently heads IIM Bangalore Alumni Association, coaches entrepreneurs and leaders in the hi-tech sectors, teaches Managerial Communication for leaders at IIM Bangalore, does Yoga, cycles his way to work, earns a fraction of what he used to but lives a million times better. Rakesh’s first book Plunnge was released in July, 2011. More details can be found on
His second book Seek: Finding Your True Calling was published by Random House India 2013
He is an alumnus of KREC (now NITK) Surathkal, class of 1997 and of IIM Bangalore PGSEM, class of 2004. Rakesh is currently pursuing his PhD from Cardiff Metropolitan University which is expected to finish in 2015.
You can follow his blog at rakeshgodhwani.wordpress.com.